Recently, the internet marketing has been flourished in such a way that it has become synonymous with competition. The increasing density of websites and their high degree of advertisement has made it difficult to raise their visits. Every owners of the site want their site to come in higher rank in search engine, which will probably increase the rate of visits and eventually, increase the profit. But how the search engine determines the ranking? In order to increase the visibility of site in search engines, we have SEO, i.e. Search Engine Optimization. SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience.
Every business organizations, firms and commercial sites need to know what SEO is and what its importance in such competitive commercial world is.
As an Internet marketing strategy, optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Another SEO tactic is promoting a site to increase the number of back links, or inbound links.
SEO in Nepal
Nepal is a country where internet dependency and internet marketing has not rooted deeply yet. Although search engines utilization is very common in study and information but keeping faith in search engines for business and official purposes is not fully flourished till this age, when European and American lifestyle are fully based in internet and search engines. Without these their lives would be like a lame.
But in the recent times, many researches show that internet dependency and search engine utilization has been increased swiftly. The latest research (in 2010), done by International Monetary Fund shows that 625,800 people in Nepal use internet which is 2.2% of the total population. It shows that the users will be double in coming few years. Therefore, it directly indicates that internet marketing has a good future in Nepal. Even since last 5 years, many websites purposed for business (mainly for travel and tourism) are taking the way of success. They are continuously optimizing there sites in search engines for even better results. The gradually increasing competition in internet marketing shows the bright future of SEO specialist in Nepal.
In this latest commercial era, providing good SEO for a site is to secure a good profit. A properly optimized site, by good SEO specialist takes its credible organic ranking in search engine. But all we need is an experienced SEO specialist. But in Nepal, we can count the number of experienced SEO specialist in our fingers. I agree that there are SEO experts in Nepal but their commercial value is low. This may be due to they are oblivious about SEO or internet marketing or they don’t want to spent in promotion of their sites.